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It’s 6pm on Tuesday in an old industrial zone in the coastal city of Quanzhou, Fujian province. Workers at a four-storey warehouse are getting busy. Some are shuttling between rows of shelves to pick out products on order sheets, while others are scanning barcodes before sealing items in boxes. On each box is a country’s name in big Chinese characters. From time to time, big courier company vans stop by to take away the boxes to be shipped to every corner of the world. The modest warehouse building belongs to Shiying Sexy Lingerie Co., Ltd, which is one of China’s biggest online women’s wear exporters. The company’s founder and general manager is Shile Lin, 32, who was raised from rural Fujian and was indulged in learning the tricks of data and foreign trade e-commerce. Then he has successfully launched new fashion styles faster than the changes of fashion world. With the reviving of China’s international e-commerce, Lin has seen his sales surge in recent years and even more markets are on the horizon. “Every day we send out around 20,000 items of apparel here,” Lin said. Lin started his international business on eBay in 2006 and has expanded to more than 150 countries. Last year, his company generated 200 million yuan in sales revenue, making it the top Chinese sexy lingerie and dress seller in the cyber world. “Domestic consumers consider corsets and bustiers as ‘sexy’. But foreign people think they are just fashionable and they take them as a part of everyday life,” Lin said. Besides lingerie, Lin has also expanded into swimsuits, women’s dresses and party costumes. As its items’ priced at US$5 to US$10, Lin’s company is targeted “small merchants” and “big buyers” in overseas markets. It also offers free shipping for any purchase of at least US$99 on Amazon, AliExpress and its own site dear-lover. Com. “Our goal is to be the largest sexy clothing supplier in the world,” the ambitious businessman said. Born into a rural family in Nanan, Lin started out selling socks online in 2005 to subsidize his university studies. On a trip to replenish inventory, he stumbled across some people selling lingerie and thought it would be a better seller. After that, he switched to the sexy underwear business and opened shops on domestic shopping platform eachnet.com. EBay bought eachnet in 2006, giving Chinese sellers a chance to expose their products to overseas buyers. To Lin’s surprise, his low prices and wide ranges quickly made his shops popular. “With more orders coming from abroad, we found overseas markets very attractive,” Lin said. “The market capacity is bigger. Foreign buyers are less price-sensitive than Chinese customers and tend to make repeat purchases if they really trust your services and products. We have a higher profit margin than by doing business on Taobao or opening shops on the street.” Lin’s company focuses on overseas buyers and his business has grown by up to 50% annually. But the business has become harder in the past couples of years as more players have tried to crack the offshore market. Lin says that being fast will be the key to staying ahead. Unlike traditional Chinese exporters who wait for foreign customers to make orders, Lin sees his business as a “reservoir”. Buyers can either purchase directly any of the 7,000 styles shown on the company’s websites or send pictures of something they want tailor-made. It takes seven days at most from sample picture to finished product, and another five to get the order into an overseas buyer’s hands. “We are even faster than Zara or H&M,” he added. At the same time, Lin keeps his costs down through his long-term ties with dozens of local manufacturers. Every day the company’s website launches at least 10 new styles, with inspiration coming not from designers but from big data. “Our staffs monitor the most popular styles, the most-searched words and the latest fashion elements that people are looking for online. Then we absorb some of these elements, for example, a leopard print or backless design, to apply to our products and make it into a new collection,” Lin said. The company makes small batches of around 200 of each new style to test the market before picking the best to promote in the online shops and recommend to more customers. Still Lin knows to take the rough with the smooth. “Overseas markets are just like different hills. You can be a top performer in some of them, but you’re unlikely to take them all.” In December 2014, Shiying’s orders from Russia fell off a cliff due to the sharp fall of the rouble against the US dollar, plus increasingly cut-throat competition. “Our revenue from Russia fell from 15 percent to only 5 percent of our total sales. And we also withdrew the wholesaling businesses from Russia.” As an exporter, Lin is used to dealing with uncertainties in other countries, such as strict limits on foreign currency exchange, poor logistics services and protectionism. “If a country has too many uncertainties, we will definitely not see it as a key market,” he said. After several years of fast growth, Lin’s big bottleneck now is how to improve the customer experience and further boost sales. To cut delivery times and improve the overall experience, Lin’s company has started warehousing some products in the United States and Britain in facilities managed by third-party platforms like Amazon. “The market we have reached is just the tip of an iceberg,” Lin said. “The huge demand is actually in the offline market. Our ultimate goal is to establish our own brand and make it known to individual consumers on the other side of the earth.
Les merDear customers, we have specially set up a classification of fashion style series plus size clothing for customers to choose from. Dear-Lover collection of trendy plus size clothing - including the latest lingerie, swimwear, corset, dress and cosplay costume - is inspired by and designed to fit young, stylish women who wear big sizes. From party-ready cocktail dresses to beach sexy swimwear, our online shop are the best place to find a large selection of hot, hip fashion styles in bulk. Shop our website for wholesale plus size dresses, plus size swimwear, plus size corsets, plus size lingerie and plus size costumes. Our plus size clothes stimulate self-confidence and encourage a woman to feel sultry and downright irresistible. The plus size style has been launched and we have plentiful stocks when upload, in order to facilitate dealers’ distribution. Also we are welcome customers to provide us with pictures and to guide our further development. Shiying Sexy Lingerie Co., Ltd has always valued the customers’ suggestions. We will develop promptly corresponding styles to meet the needs of customers.
Les merDear clients, Have a nice day! The traditional China Dragon Boat Festival is coming. Shiying Sexy Lingerie Co., Ltd. will have three days off to enjoy this traditional holiday. Dragon Boat Festival, also known as the Double Fifth, is a traditional and statutory holiday in China. The celebrations on this day include eating rice dumplings, drinking realgar wine and racing dragon boats. The holiday time for 2015 Dragon Boat Festival is from June 20 to June 22, three days in total, paid vacation. We will come back to normal work on June 23. While we are on vacation, you can still place orders directly on our site and we will process your orders asap. We apologize for any inconvenience this might cause. And we also recommend the new release of June plus size dressess and plus size swimwear for your favor. Best regards. Shiying Sexy Lingerie Co., Ltd. 2015.6.16
Les merThe members of 2015 Alibaba Orange Battle Licheng South Group visit Shiying Sexy Lingerie Co., Ltd and took part in the sharing session of Website SEO by Shiying marketing manager Byron Chen on the afternoon Jun 2th, 2015. Byron Chen introduced the current situation of cross-border e-business firstly. He said that the B2B & B2C platform control most online traffic access port and free traffic on the online direct industry platform is gone forever. There are so many sellers concentrate on the price war without enough profit. And how can the sellers become a breaker of this downturn? He recommends the sellers to build their own website. It is necessary to build their own brand with the growing scale of factory and accumulation of loyal customers, and it seems not so good to let their loyal customers stay into Alibaba forever since only the bird in hand is your bird. How to do website seo perfect? Byron Chen said the search engine is for meeting the unmet demands, so it is easy to get high ranker if your content is valuable for the searchers. He took the official website of Shiying Sexy Lingerie Co., Ltd www.dear-lover.com for a good example. 1, The original, high quality txt and ample date of product descriptions such as products detail, Specifications, futures, size chart, image download and detailed drawings. 2, The scientific, strict page SEO such as title, descriptions, keywords optimization in meta and alt attribute definition in image. 3, The rational layout of inner links such as breadcrumb navigation, depth of catalogue and anchor text in the products descriptions. 4, The stable update on products or news. Shiying has built a daily new plan and update at less 10 products per working day. At last, Byron Chen shared their latest release of wholesale shapewear which is including the bodysuits, panty, girdle, waist trimmer, belly band and other bodyshapers for women. What a wonderful visit!
Les merDear Costumers, Every year, Shiying Sexy Lingerie Co., Ltd arranges for a collective tourism, aiming to help us release from our busy work and enjoy ourselves. This year, Shiying will go to Thailand, China SanYa and South Korea for collective tourism. For the sake of not affecting customers place the orders as usual, we are dividing into five groups including three groups to Thailand, one group to SanYa and one group to South Korea. The first group set off Thailand from May 9th to May 14th, the second group to SanYa start from May 19th to May 23th, the third group to Thailand start from May 23th to May 28th, the fourth group to Thailand start from May 30th to June 4th, and The fifth group to South Korea is from June 10th to June t15th. lot of famous scenic spots. We felt grateful for our boss, Shile Lin. His mission is to help us obtain a sense of achievement, development and happiness. And he always tries his best to undertake his mission. Shiying Sexy Lingerie Co., LTD dividing the tourism into five groups to reduce the effect to our daily work, and thanks the kindly understanding of all our clients & customers, we will try our best to serve as usual. The new releases of 2015 May are two piece dresses, enjoy them now! Shiying Sexy Lingerie Co., Ltd 2015.5.12
Les merDear Customers and Distributors, According to the regulation of state regulation and combining with our company’s practical situation, all staffs of Shying Sexy lingerie Co., Ltd will have 2.5 days holiday from May 1 (Friday Morning) to May 3 (Sunday, Afternoon). We suggest you order before the holiday and we will try our best to send the parcel out in time. Should you still need to buy sexy lingerie & sexy clothes during our vacation, please place orders as usual and we will deal with them as soon as we come back. We apologize for any inconvenience. Recently, Dear-lover.com has launched a large collection of floral dresses wholesale for you to choose from. Please check out. Wish You All a Happy May Day! Shiying Sexy Lingerie Co., Ltd 2015.4.24
Les merKjære kunder, Den kinesiske gravfeiingsdagen 2015 kommer. I henhold til statlig regulering og selskapets praktiske situasjon vil alle ansatte i Shying Sexy lingerie Co., Ltd ha 2.5 dagers ferie fra 4. april (søndag, morgen) til 6. april (mandag, ettermiddag). Vi foreslår at du bestiller før ferien, og vi vil gjøre vårt beste for å sende pakken ut i tide. Skulle du fortsatt trenge å kjøpe sexy undertøy og sexy klær i løpet av ferien vår, vennligst legg inn bestillinger som vanlig, og vi vil håndtere dem så snart vi kommer tilbake. Vi beklager eventuelle ulemper dette medfører. Shiying Sexy Lingerie Co., Ltd 2015.3.19
Les merKjære kunder, På grunn av den siste lange vårfestivalferien er noen varestiler utsolgt, noe som kan ha dårlige effekter på bestillingene og salgene dine. Shiying Sexy Lingerie CO., Ltd beklager alle ulempene. Det vil være 10 dagers ferie hver Vårfestival. Og normalt ville fabrikkene ha begynt å forberede seg i 20 dager før de kan gå inn i den normale produksjonssyklusen. Kundenes kontinuerlige bestillinger førte til manglende lagertillegg. Og det er mer enn 1000 stiler som er utsolgt fra hyllene på vår dear-lover.com. Imidlertid har fabrikkene i utgangspunktet gått inn i normal produksjonstilstand siden 15. mars. Derfor forventes det at mesteparten av stilmangelen vil være tilbake til en singel og lagret før 30. mars. Dessuten vil det være forsendelser for nye stiler i rekkefølge i de kommende dagene. Takk for din kontinuerlige støtte, og i år vil vi tilby flere varestiler for å møte markedets etterspørsel og alle dine salgsbehov.
Les merFor å møte kundenes behov og kombinere med industrikjedefordelene, har Shiying Sexy Lingerie Co., Ltd lansert engroshandel for herreklær til dear-lover.com. Shiying Sexy undertøy Co., Ltd fokuserer alltid på kundenes behov. I løpet av det siste året har noen kunder fortalt oss deres behov for å selge herreklær og håpet at vi ville anbefale slike leverandører. Vi var glade for å introdusere noen gode herreklærleverandører til våre kunder. Men de kom ikke til enighet fordi leverandørene ikke tilbød den lille grossistmodusen og kostnadene var for høye. I tråd med konseptet om å la forhandlerne lettere grossist klær, stole på våre servicefordeler og integrere den lokale ressursen for herrefabrikker, etablerer vi kategorien herreklær og tilbyr kundene den lille engrostjenesten på samme måte som engroshandel for dameklær. Våre herreklærserier inkluderer: herrejakker, herregensere, treningsdresser for menn, sweatshirts for menn, herreskjorter og så videre. Vi vil fortsette å utvide kategorien slik at du enkelt kan velge. Takk for alle kundenes kloke forslag og gode støtte, Shiying Sexy Lingerie Co., Ltd vil tilby deg flere alternativer i 2015.
Les mer